User blog: Own Army
Instagram is one of the biggest social media networks on the market right now. With over one billion active monthly users and 25 million active business accounts, it’s clear they’re not going anywhere anytime soon. That’s why in this article, we’re covering 10 marketing strategies on Instagram.
So you can better use the platform to connect and convert your ideal customer. Let’s get to it.
Let's dive right into the tips, starting with number one, optimize your bio.
Optimize your Bio
The very first thing you wanna do on Instagram whether you’re just getting started or whether you’re looking to take your account to the next level is to really fully optimize your bio by describing accurately, clearly and concisely what you do and who you do it for.
This is also your opportunity to talk about why you’re worth following. After all, what you do and who you do it for is one part of the puzzle but why is your account worth someone’s attention and time? Videos are the best for attention grabbing. You can Videos using any video downloader.
Of course, if you’ve got them there, you’ve compelled them with what you do and who you do it for and why you’re worth following, well then obviously you’re gonna wanna follow this up with an effective call to action leading them somewhere to get them off the site and to basically try to build your network some other way.
A perfect example here is offering some kind of freebie or guide or lead magnet and making sure to link that up using the link in your bio.
A really important note is to obviously make sure that whatever place you’re sending them off Instagram, is mobile optimized because almost all of Instagram takes place on a mobile device. So the last thing you wanna do is send them to some ugly website that doesn’t work when they get there.
Also, bonus points if you’re using a link tracker like Bit.ly which is going to enable you to see just how many people are clicking the link and ending up where you want them to go.
Have a Brand Plan
Alright, tip number two is to make sure to have a brand plan.
The three words that can help you build an effective brand plan are consistency, clarity and congruence.
Consistency means that you’re applying a regular schedule, meaning you’re posting regularly, you’re checking in regularly, responding to comments and responding to DMs on a regular and consistent schedule.
All of which help prove that you’re a reliable and trustworthy brand.
Clarity is all about what you’re about, your style and what you do and making sure that is really clear exactly what you do, who you do it for, why you’re worth following like we already covered, but also the theme and the tone and the style across your entire account.
Confusing someone is one of the quickest ways to lose them no matter what we’re talking about. Lastly, we have congruence.
Again, this kind of marries the consistency and the clarity by making sure that what you do, what you talk about, what you post and all the images all really work together and all really follow the same line and the same theme, again, making sure that we avoid confusing anyone about you and about what you’re about.
Alright, moving right along to our next tip, paid promotions.
My advice here is pretty straightforward. If you’ve got a business and you wanna generate more leads, customers and sales, well, you’re gonna wanna leverage the incredible power of Instagram ads. This does a couple really cool things for your business.
The first of which is that it allows you to keep your organic feed free from all promotions because you’re gonna be able to supplement that with paid advertising.
The second thing is that understanding that Instagram ads are one of the most powerful advertising tools available today, namely because they’re owned by Facebook ads which as we all know has one of the most powerful advertising algorithms available, allowing you to pinpoint your exact ideal target market and put your message directly in front of them.
If you’ve got a business that’s trying to generate more leads, customers, and sales, you should be using Instagram ads, end of story.
Leverage Instagram DM
Our next tip is to leverage Instagram DM. Direct messages are a fantastic way to build connections, outreach, network, and connect with other people just like you.
The key with Instagram direct messages and basically all networking is you need to lead with value, meaning, you’ve gotta go out there and find out a little bit about the person and how you can help to serve them with no intention of getting anything in return.
That’s what ads are for. So make a connection, seek to understand them first and really build that relationship and the last thing you wanna do is spam someone. Terrible for business.
When we hear this word toy, all the pleasant childhood memories with toys flashback in our mind. You must be eagerly waiting for your birthdays, Diwali and Christmas to get your favourite toy. All of us wish to be the owner of the toy making company in our childhood. Toys business ideas are one of the most researched ideas of starting a business.
The market for this business is very high. If you have a good plan, you can easily beat your local competition in your area. You have to decide the location, the categories of toys, brand name, investment, marketing cost, marketing methods and the ROI from your toys business ideas.
The market of toys business ideas
We all know, toys are not going from the trend. Every day, new toys are manufactured for people of all age groups. You can see toys for small kids and remote control toys for teenagers. As the population is increasing, the demand for toys and dolls are also rising among boys and girls. You can easily set up your toys shop and earn huge profits if you don’t have a toy shop in your locality.
Toys business ideas
Steps for toys shop business plan.
If you are planning to start your toys shop business, then some of the steps you need to plan and implement to get the fruitful results are:
Research and competition
Before planning any steps, you have to research your business idea. Make a note of the following points
How many toy shops are there in your area?
Which toys are trending in your area?
Are there any toy shops near the hospital or nearby?
How are your competitors marketing to attract customers?
When you have the proper research plan and answers to the above question, you will get a clear idea to start your toy business ideas.
If you are satisfied with the answers, you can move on to the second step.
The most important factor for setting up your toy shop business is an investment. If you have a low budget, then you have to be very selective in your materials. Now, from the above research, you know which toys are treading in your area. Get the wholesale quotation from the market to know the approximate investment needed in your first toy stock.
For any successful business, location plays an essential part in its process. If you want to start your toy business ideas, then you can look for shops in the area where people travel a lot. One of the recommended places is near children hospitals. Because in hospitals, many children are admitted, and they need some toys to distract them from their pain. Some of the sites you can set up your store are:
Brand name for toy manufacturing business plan in India
When you have the required investment and location for toys, business ideas shop. It's time to get your shop a cute name.